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Instagram takes aim at TikTok with these new Reels features

Instagram takes aim at TikTok with these new Reels features

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What you want to understand

  • Instagram Reels is getting new inventive features and audio equipment.
  • The provider now helps including your individual audio alongside with new sound results.
  • You’ll additionally be capable to add reels of as much as 90 seconds in period, up from the former restrict of 60 seconds.
  • Reels has additionally been up to date with new interactive stickers and templates.

Instagram Reels, Meta’s model of short-form movies, has at all times was hoping to entice a few of TikTok’s younger audience onto the platform. The platform has every so often cloned a few of its rival’s features up to now, and the most recent replace is a ramification of its efforts to problem TikTok.

The service has announced (opens in new tab) new inventive equipment, audio functions, and different features to “assist you to have interaction extra with your target market and assist you to categorical your maximum unique self on Reels.”

Perhaps the headline new characteristic is the power to add longer reels. Instagram in the past restricted the period of movies it’s good to add to not more than 60 seconds. The newest exchange extends that restriction to 90 seconds, permitting you to get extra mileage out of Reels.

However, the new characteristic pales compared to TikTok’s new 10-minute video add restrict, which went are living previous this yr.

Instagram has additionally added the power to import your individual audio immediately into Reels. The new capacity permits you to insert “remark or background noise from any video that’s at least 5 seconds lengthy in your digital camera roll,” in line with Instagram.

Your audio will also be to be had for others to overlay on their clips, a characteristic that TikTok has lengthy had. Furthermore, Reels has a slew of new sound results to boost your movies. These audio equipment come with the whole lot from airhorns and crickets to drums and a lot more.

Instagram Reels’ new sound results (Image credit score: Instagram)

Instagram has additionally offered one of the most present features from Instagram Stories to Reels, together with interactive stickers for polls, quizzes, and emoji sliders.

In addition, Instagram now allows you to create reels in the similar structure as the only you simply watched the use of the new templates.

“We just lately introduced Templates, which lets you simply create a reel the use of any other one as a template,” Instagram mentioned. “It pre-loads the audio and clip placeholders, so all it’s a must to do is upload and trim your distinctive clips.”

The new equipment and choices mark a step additional in Instagram’s aspirations to draw younger eyeballs from TikTok via mimicking a few of its features. Last yr, Instagram introduced Remix on Reels, a characteristic very similar to TikTok’s Duet. Most just lately, the provider began checking out a new TikTok-style full-screen feed.



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