Elon Musk Buys Twitter – So What Now?


In a shocking flip of occasions, Elon Musk now appears to be like set to transform the only real owner of Twitter, after Twitter’s board met at the weekend to vote on accepting his $44b takeover be offering.

Initially, it appeared that Twitter would rebuke Musk’s bid, even starting up a ‘poison pill’ mitigation process to forestall Musk from obtaining the corporate thru a proportion buy-up. But consistent with reviews, Twitter’s board in the end felt that that they had little selection however to just accept the billionaire’s be offering – this means that that Elon himself will now be the only atmosphere the principles, and giving the fairway mild on the future of the platform.

So what does that imply?

Well, no person is aware of needless to say, most likely now not even Musk himself, who not too long ago admitted that he’s still working through his plans.

But we do have some beautiful transparent signs about Musk’s intentions, starting from restoring ‘unfastened speech’ to fighting bots.

Here’s a have a look at Musk’s key spaces of center of attention, in response to his public statements up to now, and the way he would possibly pass about tackling each and every.

Restoring Free Speech

Free speech has transform the principle center of attention of the Musk-Twitter push, with the Tesla proprietor publicly decrying Twitter’s previous movements in silencing positive customers.

Musk has additionally criticized Twitter’s decision to ban former US President Donald Trump, whilst he’s additionally had his personal proportion of problems associated with his tweeted remarks and statements.

Will Twitter take a unique strategy to such below Musk’s management?

You must suspect it’s going to – however how, precisely, that may glance is any person’s bet.

Musk’s primary competition here’s that by way of taking Twitter into non-public possession, that may permit it to be extra unfastened in what it permits, because it received’t be beholden to shareholders or advertisers on this admire.

Elon Musk tweet

But advertisements, after all, are Twitter’s key cash maker – in taking a look at Twitter’s This fall 21 effects, advert gross sales made up the majority of Twitter’s earnings consumption.

Twitter revenue - Q4 2021

Then once more, below non-public possession, Twitter received’t be below the similar earnings pressures, on the subject of expanding earnings and bettering efficiency in keeping with shareholder expectation. But Elon’s nonetheless paying $44 billion for the corporate. You would think that he want to recoup a minimum of a few of that expense.

So what could be a successful earnings goal for the platform?

Looking at Twitter’s numbers, it’s nonetheless paying some prime working prices, with the corporate reporting an operating loss of $493 million for FY 2021.

Twitter operating costs

That signifies that, whilst Twitter introduced in $5.08b in earnings for the 12 months, it if truth be told paid out $5.5b in prices.

Some of those bills had been once-offs (like a one-time litigation-related net charge of $766 million’ because of a shareholder elegance motion), however breaking them down into particular person parts, a few of Twitter’s key prices for 2021 had been:

  • Research and Development – $1.2b
  • Sales and Marketing – $1.2b
  • General and Administrative – $584 million

Taking into consideration cloud and different infrastructure prices, you’re taking a look at a baseline operational price of a minimum of $3b-$4b, so at a naked minimal, Musk will want to generate a minimum of that to keep away from it costing him cash, and with out advertisements, that’ll be a tricky ask.

So how will Musk do it?

I believe that is the solution:

Elon Musk tweet

Musk’s view is that by way of authenticating actual other people, and giving them a checkmark, that may reduce the affect of bots (some other of his key center of attention issues), and forcing other people to pay for Twitter Blue, at $3 per thirty days, may well be the way in which that he does it.

But would other people if truth be told pay for Twitter? Does any person if truth be told want the app that a lot that it might justify a $3 per thirty days rate?

Right now, only a few individuals are signing up for Twitter Blue, with the entice of a couple of customized colour choices and ‘undo tweets’ truly now not shifting the needle for normal customers.

But if Musk reduce everybody off, until they paid the price, possibly that might get extra other people to if truth be told pay-up – and if a large number of distinguished customers did finally end up paying, that might then trap others to signal on, so that they don’t pass over anything else.

At provide, Twitter has 217 million daily active users, which, in the event that they each and every paid $3 per thirty days, would herald $7.8b in annual earnings for the app. Of route, now not all of those customers are going to pay, however I believe additionally that Twitter is if truth be told an important device for those who do use it, even supposing its person numbers light compared to Facebook or Instagram.

Let’s say most effective part of those other people signal on – that’s nonetheless $3.4 billion in annual earnings, with out advertisements, and with Musk additionally vowing to chop prices, by way of both getting rid of Twitter’s San Francisco HQ or eliminating salary for board members, there may well be techniques to make this a workable possibility.

But it’d be a large chance. If Elon determined to fasten each and every non-paying person out, that might additionally see conversations transfer to different, unfastened networks as a substitute, which might go away Twitter with not anything, and cut back his $44 billion funding to 0 very rapid.

But I do assume it will paintings, and if Musk too can add new features, as he says, to make that $3 per month funding even higher, Twitter may transform a hub for extra engaged, energetic and responsible dialog very rapid. And as I say, I believe a large number of media folks, as a minimum, could be keen to pay to have interaction in that workforce chat.

This is the type of wager that I feel Musk will take, and whilst it will cut back Twitter’s presence within the social media sphere, by way of lessening its person base, it will nonetheless make certain that it stays a related, precious entity, and probably a successful one for Musk longer term.

And in the end, that is also Musk’s pathway to unfastened speech. With each and every person registered and responsible, and most effective paying customers in a position to get into the app, that places extra onus of accountability onto each and every contributor, whilst trolls wouldn’t so simply have the ability to make new accounts simply to assault and harass others.

It could be unfastened speech with responsibility – which is probably not precisely what unfastened speech advocates had been calling for. But it sort of feels like one of the vital most effective viable techniques for Musk to reach a few of his key, said targets right here.

Open Sourcing the Algorithm

Another part of Musk’s Twitter takeover push has been algorithmic transparency, and giving customers the chance to grasp, or even regulate, how the machine makes a decision what’s maximum related to them.

As according to Musk:

“Any adjustments to other people’s tweets – in the event that they’re emphasized or de-emphasised – that motion must be made obvious, so any person can see that that motion has been taken so there’s no type of behind-the-scenes manipulation, both algorithmically or manually.”

Twitter’s already exploring thru its ‘bluesky’ initiative, and the idea that that common customers will have a greater working out of such methods does make sense – despite the fact that the complexities could be misplaced on us non-coders and common folks (i.e. the majority of Twitter customers) who simply need to take a look at the newest tweets.

A key chance in this entrance is that by way of opening up its algorithmic parameters, Twitter would permit customers to spot key sides that they are going to wish to emphasize or now not inside of their revel in. Which is smart for, say, getting rid of mentions of ‘The Kardashians’ out of your feed, however what if you happen to sought after to get rid of ‘Liberal bias’ or different parts that might give a contribution to the echo chamber impact?

It may additionally result in new qualifiers being constructed into algorithms that would possibly not ship delightful, and even felony effects.

TikTok, as an example, has confronted grievance prior to now over its efforts to suppress posts from customers with ‘unhealthy tooth’, ‘giant bellies’, bodily disabilities, and extra. The indisputable fact that that is even conceivable means that TikTok’s machine is in a position to categorize content material in response to such parameters, and with the ones kinds of choices in position, that might lead to a couple relating to use instances within the app.

It’s now not a very simple street, and Musk may have his paintings reduce out in this entrance, however once more, Twitter is already shifting in this trail, and Musk’s impetus will most likely see the bluesky challenge increase so much sooner.

Eliminating Bots

Musk may be prepared to get rid of bots, which, as famous above, a brand new checkmark machine for all customers may lend a hand with in some ways.

Twitter’s been running to deal with its bot issues for years, despite the fact that the view is that it will do extra, with bot accounts reputedly simple to spot for many customers.

The query prior to now has been whether or not Twitter if truth be told needs to take on bots, or whether or not it’s extra recommended for the platform to proceed counting them as ‘energetic customers’. With marketplace power on Twitter to spice up utilization numbers, possibly, by way of turning a blind eye to a few of these bot profiles, that is helping to prop up the ones figures.

Going non-public gets rid of that emphasis, and Twitter may, a minimum of theoretically, now take more potent motion on bot accounts.

It turns out like Musk shall be pushing for that, and it’s some other house that Twitter has been growing, whilst a shift to larger responsibility for all human customers will, once more, be of receive advantages right here.

These are the 3 key pillars of Musk’s Twitter push – or a minimum of, those that we all know of up to now, and it does appear to be those would be the focal issues of his platform management when he is taking over on the helm of the app.

Which may well be quickly, and whilst the deal continues to be matter to more than a few approvals and processes, it does appear that we’ll to find out in no time what Musk’s plans are for the app.



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