How to Write a Press Release [+ 4 Templates]


Press launch templates are a precious software to mean you can create and put up stunning {and professional} press releases on your emblem and produce it to the highlight.

It will mean you can take hold of the eye of media retailers and newshounds on your occasions, new hires, partnerships, mergers and acquisitions, and different essential bulletins and occasions.

This approach, you’ll inform the sector concerning the thrilling happenings on your corporate, advertise your occasions, make fundraisers a large luck, and reap different benefits.

So, while you get started developing your press launch, you’ll have to assume and plan about it a lot, from its design and hues to fields and texts. It’s time-consuming, and in case your match is nearer, it turns into much more difficult to produce a fine quality press launch on time.

But in case you use a press launch template, you don’t have to fight anymore.

You can simply take the clicking launch template appropriate on your match, customise it, and hit put up.

Isn’t that straightforward?

I’m positive it’s.

In this text, I’ll talk about a few issues about a press launch, how to write one, and the most efficient press launch template sources you’ll leverage.

Let’s start!

What Is a Press Release?

A press launch is an professional observation delivered to media retailers to supply details about the most important match. It’s a compelling brief tale written to take hold of the eye of publications, newshounds, or media retailers so they may be able to inform the tale concerning the match to the sector.

For instance, a corporate would possibly write a press launch about its new hires, a new product release, or another essential trade occasions it desires the sector to find out about.

Press releases also are written for different occasions like song, live shows, fundraisers, non-profit, charity, mergers, acquisitions, e-book launches, awards, startup launches, and plenty of extra.  

The other classes of press releases are:

  • General announcement: The usual press launch is for a time-sensitive, discrete information match like a product release, income file, new hires, and so forth. It is concentrated at editors, newshounds, traders, and shoppers.
  • Content advertising and marketing: Content advertising and marketing can leverage press releases to make direct bulletins to audiences. It’s crafted by way of maintaining in thoughts the foundations of content material advertising and marketing to tell and teach the target audience and inspire them to be your shoppers. It will also be within the type of a tale to take hold of the target audience’s consideration with a CTA finally.
  • Evergreen press launch: The lifespan of this class of the clicking launch is longer when compared to the overall announcement. It is typically printed on-line and represents a emblem as a substitute of simply reporting an match. Writing it wishes you to center of attention on more potent and extra attractive writing whilst concentrated on your target audience.

How to Write a Press Release

Writing a press launch turns into more effective if the usual construction and make the most of your technique and analysis to goal the target audience. While the language, content material, and tone of your press launch would possibly range relying in your intent and group, the usual construction stays the similar.

A press launch, typically, accommodates 300-800 phrases, the place the frame has 4-5 paragraphs at the side of a 400-500 phrase prohibit. Its structural components are:

  • Logo: A press launch will comprise your corporate’s brand at the best to lend a hand the reader establish the writer simply and advertise your emblem.
  • Contact data: The corporate’s identify, electronic mail deal with, phone quantity, bodily deal with, and different essential touch data is added in order that media properties and public family members (PR) staff can touch the corporate.  
  • Release date: It’s the date on which the clicking launch is scheduled to be printed. Assign “FOR IMMEDIATE RELEASE” on your press releases except you need them to be printed sooner or later.
  • Headline and subhead: To take hold of media consideration, a transparent, to-the-point headline will have to be given. It will have to be ingenious and considerate and in brief summarize your match in 1-6 phrases. You too can upload a subhead to supply additional data, which will have to upload price to the clicking launch.
  • Dateline: It is the textual content describing the date and position of the development. The usual layout for dateline is – “City, State, Date”.
  • Lede: It is brief, and the primary paragraph solutions the what, who, when, why, the place, and the way of the development. You will have to come with very important details about the development on this paragraph to tell the target audience of your tale’s gist.
  • Body: After the lede, you will have to write the frame of the clicking launch. It may well be 2-3 brief paragraphs, together with background data, an evidence of the development, quotes, statistics, legitimate resources, and different helpful data.
  • Boilerplate: It’s a textual content explaining the actions of your company, often referred to as the “about us” segment of your corporate. It’s positioned within the final paragraph. It will also be reusable in different press releases on your group.
  • Call-to-Action (CTA): It’s a direct, transient textual content that tells your target audience what to do subsequent or what motion to take. Example – “Take a 14-day loose trial”, “Sign up to the e-newsletter”, and so forth.
  • Closing/finish notation: You can finish the clicking launch with – “###” notation. It indicators the printer that no reproduction is coming to be published anymore.  

So, let’s now talk about one of the most loose press launch templates from those sources:


In Smartsheet, you’ll to find a wide variety of press launch templates for FREE. This will show you how to to get began together with your press launch marketing campaign sooner with out spending hours developing a layout from scratch.

All those loose press launch templates are compiled sparsely by way of advertising and marketing mavens. You gets press launch templates for social media, occasions, launches, trade information, awards, usual press releases, and extra.

These templates have outlined, transparent sections at the side of the speculation of what to write in them. Thus, it’ll be more straightforward for you to state the entire data you would like to proportion together with your target audience and come with what, when, who, why, the place, and the way.

Apart from this, you’ll incorporate very important trade knowledge equivalent to the corporate brand, launch date and time, touch main points, and extra. In addition, Smartsheet’s match press launch template comes in handy for any form of match equivalent to style, movie, artwork, sports activities, eating place opening, and so forth. you’ll even edit a pattern reproduction equipped to edit and provide your match.

These templates are simple to customise, and you’ll embed multimedia and upload related hyperlinks to your social media, site, and so forth.


Whether you need to announce new hires, product launches, or occasions, Jotform gives a number of pre-built press launch templates which can be crowd pleasing {and professional}, appropriate for various use instances. All you wish to have is to make a selection a template according to your wishes and get started customizing it.

Customizing those templates is simple by way of the use of a PDF editor the place you’ll input the entire main points after which generate your press launch right away. You can use their drag-and-drop PDF editor and alter template designs by way of including extra textual content and fields to supplement your branding, seems to be, and really feel. This will mean you can constitute what you are promoting and corporate higher.


After submitting the clicking launch shape with related main points, the customized template you’ve gotten selected will mechanically create a press launch in PDF layout simply. You will even obtain this PDF and proportion it by way of social media or electronic mail in a few clicks or put up it without delay in your site.

Different kinds of press launch templates introduced by way of Jotform are:

  • Product release press launch to garner media and public consideration
  • Music press launch to take hold of song fanatics’ consideration
  • Concert press launch to seize media and group consideration
  • Event press launch to announce match date, price ticket costs, venue, and different main points
  • Theater press launch to building up the choice of target audience and gross sales
  • Social media press launch to have a good time your social media web page’s luck
  • Email press launch to draw in the target audience and shoppers
  • Book press launch to announce the release of a new e-book and power group and media passion
  • Artist press launch to advertise new artists and teams
  • New rent press launch to announce your corporate is shopping to rent new staff
  • Non-profit press launch for consciousness about one thing like saving soil, protecting nature, donations camps, and so forth.
  • Coronavirus press launch to announce disruptions due to the pandemic, moving to earn a living from home, and different adjustments

So, get began with Jotform and customise the templates alternatively you need.


Prowly gives 13 press launch templates for FREE which can be appropriate for all events. You can obtain those templates in PDF and Microsoft Word layout and customise them as you spot have compatibility.

All the templates created with Press Release Creator by way of Prowly are simple to customise. You gets press launch templates for:

  • New merchandise
  • Product replace
  • New e-book announcement
  • Events
  • Music
  • New hires
  • Resignation announcement
  • Rebranding
  • New spouse announcement
  • Award winner announcement
  • New location opening
  • Declaration or observation
  • Sports announcement

Each of the clicking releases you select will comprise a headline, a Lead to solution what, why, who, when, the place, and so forth., a frame to provide an explanation for the tips, dateline, media touch main points just like the company or writer’s touch data, and corporate data to lend a hand the journalist perceive the aim and write the clicking launch.


Share essential bulletins and information about your corporate with the sector with a stupendous press launch that no person can forget about. Hop on to Visme and get press-release templates to take hold of the media consideration that your emblem calls for for the entire nice causes.

The templates you get from Visme are simple to customise and put up in a little while. They make yours stand out within the crowd of alternative press releases as those templates have handsome and sensible design and really feel to them to provide the vital highlight. In addition, fit your emblem’s design theme on your services and products and merchandise by way of customizing the templates the use of the drag-and-drop editor.

Furthermore, personalize the clicking releases by way of taking part in with fonts and hues, enhancing the textual content, changing photographs, importing your brand, and extra with Visme’s integrated editor. This is helping you create out-of-the-box press releases matching your emblem’s id and taking pictures the eye of media retailers and newshounds.

The kinds of press launch templates you’ll to find at Visme are for:

  • Tour announcement
  • New participant announcement
  • New CEO announcement
  • Partnership announcement
  • Acquisitions
  • Real property
  • Political bulletins
  • Charity
  • Grand Opening
  • New hires
  • Artist promotion
  • Sports
  • Police division
  • Fire division
  • NGO Aid and fundraisers
  • Amazon product launch
  • Finance crew release
  • Smartphone release
  • Corporate social accountability
  • Hospital award
  • Advertising company hires
  • TV presentations
  • Hotel partnership
  • Changes in ingenious procedure and business plan
  • Music
  • Startup release
  • Product release
  • Event promotion
  • Book launch
  • Non-profit fundraiser
  • Mergers
  • Label signing

You can obtain any press launch template you prefer in top of the range within the type of a PDF or symbol. Next, you’ll put up the template on-line after customization and proportion it with the sector the use of a hyperlink. You too can upload the clicking launch to your weblog or site. You can generate a easy embed code after which upload it without delay to the vacation spot internet web page.

Moreover, Visme offers you privateness keep an eye on to give protection to what you are promoting data, interactivity, slide library, and the choice to upload media and provide it any place you need.

Some Tips to Write A Compelling Press Release

  • Know your target audience: A press launch will let you acquire shoppers. With right kind analysis about your target market, you’ll generate a press launch to teach your target audience about your emblem and make it shine a few of the different generic bulletins.
  • Be to the purpose: In common, press releases are 400-500 phrases in duration. So, you will have to come with most effective helpful and actionable content material on your match. It will mean you can keep away from dropping your readers sooner than they if truth be told succeed in the CTA segment.
  • Write like a journalist: If you write the best way a journalist does, it’ll save media properties’ time as they may be able to simply use the content material with out many adjustments. This most effective makes them satisfied however provides your press launch a ravishing glance. This approach, the probabilities of your press launch getting circulated will increase broadly. In addition, you will have to keep away from the use of “we” or “I” on your press launch reproduction. Instead, you will have to write it within the 3rd particular person.
  • Standard font: You don’t want to use fashionable fonts simply to make your press sexy. Instead, you will have to center of attention on spreading data obviously and concisely. For this, use transparent language, usual fonts, and transparent formatting to make it simple for the target audience to seize the tips.
  • Creativity: While being concise, you will have to be ingenious whilst developing your press launch. It will have to now not most effective file the statistics and details but in addition give the target audience a explanation why to be ecstatic and within the piece. So, get ingenious whether or not you might be writing for a product release, musical occasions, or presenting your income. Play with colours whilst being skilled and use a compelling tone.
  • Content advertising and marketing: A press launch is not just a press release or information however a chance for content material advertising and marketing. Therefore, it will have to exhibit your emblem and its values and try to tell and teach your readers.
  • Avoid Jargon: The public is the person who will in the end learn your press launch. So, keep away from the use of any organizational jargon that may make you lose readers, who may well be your doable shoppers, inventors, and different essential entities.


A press launch is a useful gizmo to take hold of the desired media and buyer consideration by way of bringing your emblem into the highlight.

So, as a substitute of spending hours fascinated by the layout and different main points whilst developing a press launch from scratch, simply use any of the clicking launch templates discussed above. You can customise it to suit your wishes and let your emblem shine!


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