Meta Launches Ray-Ban Stories in Four New Markets, Adds New Technical and Stylistic Features


They might not be fully-enabled AR glasses, and they won’t have turn out to be the following ‘must-have’ tech system simply but. But clearly, Meta is seeing certain reaction to its Ray-Ban Stories sun shades collaboration, as a result of as of late, the corporate has announced that its camera-equipped glasses will probably be made to be had in 4 new areas.

As in step with Meta:

“We’re excited to announce that we’re rolling out Ray-Ban Stories, our first-ever sensible glasses, introduced final 12 months in partnership with EssilorLuxottica, in 4 new nations. Starting at 329, Ray-Ban Stories will probably be to be had on-line and in make a choice retail shops in Spain, Austria, and Belgium starting March 17, and in France starting April 14.”

Ray-Ban Stories, which Meta first of all introduced final September, come with a multi-camera seize machine, which allows the wearer to report what they’re seeing at any given time through tapping a button at the best of the arm.

Ray-Ban Stories

Which is similar to Snapchat’s Spectacles, which Snap introduced in 2016, 5 years previous than those. The major variation is that Meta has labored with EssilorLuxottica to create extra stylistic, visually interesting glasses, whilst functionally, Meta additionally has grander ambitions for the software through the years.

Aside from enhanced audio, by way of open-air audio system, and the capability to make use of voice instructions, Ray-Ban Stories additionally allow customers to make phone calls, ship messages, and listen message readouts by way of Messenger. That expands at the capability of the glasses over Snap’s Spectacles, which is able to handiest be used for seize, whilst Meta has additionally introduced some new updates to enhance its evolving software.

Ray-Ban Stories will even quickly allow longer recording time (as much as 60 seconds of video at a time), whilst it’s additionally including strengthen for voice instructions in French and Italian.

And logically, the Facebook View app will now even be to be had in French, Spanish, Dutch, and German, in line with the expanded availability.

Facebook View app

Meta’s additionally including new colour and lens permutations, together with Transitions lenses, incorporating extra stylistic components.

Ray Ban Stories

Which turns out like a lesser attention – however alternatively, Google Glass was once mainly close down as a client challenge, no less than in section, as a result of other folks hated the way that they looked. Which most definitely doesn’t bode nicely for Snap’s preliminary model of its AR-enabled glasses.

Snapchat Spectacles

Will that be sufficient, then again, to provide Meta the threshold, with its extra stylistic, extra built-in digicam glasses having a look a lot better than its competition?

It’s unimaginable to mention evidently at this level, however this can be a issue – via you may be expecting that the capability to make use of solely AR-enabled glasses can be a larger component, and the corporate that may get there first, and create the most efficient consumer enjoy in this feeling, will most probably win out in the longer term.

On that entrance, you may suppose that Meta will ultimately be best-placed, given its vital benefits in assets. And with its Project Aria building now nicely underway, it does appear to be just a subject of time prior to we do have solely AR-enabled Ray-Ban Stories to be had around the globe.

Though I additionally wouldn’t depend Snap out. Snapchat’s personal AR glasses were in are living building with a variety of creators for the previous 12 months, whilst Snap has additionally labored with Apple and Google, at quite a lot of phases, on new AR trends and enhancements.

That may just see Snap well-placed to shape industrial partnerships with the tech giants at the subsequent level, which might see it both compete, and even perfect Meta in the approaching fight for AR wearable supremacy.

Which is coming. AR glasses will probably be commercially to be had, a while quickly, and that’ll spark a big push for the following wave of integrations, advertisements, enhancements, options, and many others.

Ray Ban Stories aren’t an crucial attention as but, however that is every other small step in opposition to the following level of virtual connection.

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