OnePlus has been relegated to churning out OPPO and Realme knockoffs

OnePlus has launched a large number of telephones with fascinating designs and distinctive options over the past 8 years. The alert slider continues to be a large {hardware} differentiator for the corporate, and a few of my favourite designs have been OnePlus telephones: the OnePlus 6T in Thunder Purple, the OnePlus 5T Star Wars Edition, and the OnePlus 7 Pro.

OnePlus’ focal point on design aesthetics comes from the very most sensible. Co-founder and CEO Pete Lau regularly talks about how design is a key house of focal point for OnePlus, and I take note one dialog forward of the OnePlus 6 release distinctly. 

At the time, OnePlus was once launching its first phone in a crimson colour, and Lau mentioned that he and the design workforce deliberated over the decisions for a number of weeks to get the fitting hue for the software.

OnePlus 6 red edition

(Image credit score: Android Central)

Ultimately, OnePlus went with a crimson hue that was once $4 dearer than different choices (no small exchange when you are running on razor-thin margins), however the outcome was once that the Red OnePlus 6 appeared completely shocking. It’s this consideration to element over each and every side of the software that endeared energy customers to the corporate. But unfortunately, OnePlus is not doing that any more.

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