Pinterest Adds Option to Reply to a Comment with an Idea Pin

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Following on from Instagram’s addition of the capability to answer to a remark with a Reels video clip, Pinterest has nowadays announced that customers can answer to Pin feedback with an Idea Pin video, offering equivalent capability.

As proven within the above instance, now, if you wish to have to upload a visible component to your Pin remark answer, you’ll faucet at the 3 dots menu subsequent to any remark, which offers you an possibility to ‘Reply with new Idea Pin’. That will then open up the full-screen Idea Pin composer, so you’ll upload extra context to your reaction.

Pinterest reply with Idea Pin

The thought for video replies was once sparked through TikTok, which added a video answer possibility in May remaining 12 months. And given the expanding engagement with short-form video, it is smart for Pinterest to align with the craze, and supply extra tactics for other folks to use video for engagement and interplay anywhere they may be able to.

Pinterest additionally added Idea Pin Takes again in October, which give equivalent capacity, even though that possibility is extra aligned with enabling customers to percentage their reports in reaction to an thought, as hostile to replying to particular components.

And for manufacturers on Pinterest, Idea Pin replies might be a vital attention, with the capability to upload explainer movies, customized video replies to feedback, product promos, and so on.

There’s a vary of how wherein the characteristic might be used, and as Pinterest strikes additional and extra into video engagement, it supplies differently to lean into utilization traits, and make stronger connection with Pinners.



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