TikTook has offered a brand new paradigm in social media engagement, the place customers aren’t most effective in a position to view the newest trending content material, however they’re additionally invited to give a contribution, with the brief nature of TikTook clips opening up extra alternative for creativity, connection and engagement.
Brands having a look to faucet into the platform want to perceive this – TikTook isn’t just about passive intake, but in addition energetic participation, which is why customary, intrusive advert approaches don’t paintings, as they don’t invite audience into the enjoy.
That variance is the focal point of this new infographic from TikTook, which supplies a variety of stats that relate to how customers have interaction with content material in the app, and the way manufacturers can faucet into author partnerships to maximise their promotions.
As in line with TikTok:
“TikTook audiences want manufacturers that display they know how to create and use the platform — they would like manufacturers to fulfill them the place they’re on TikTook. And how precisely must manufacturers meet audiences the place they’re? Creators.”
To maximize your promotional efficiency, TikTook recommends an ‘Always Engaged’ technique, which makes use of natural and paid content material, whilst additionally leveraging creators to assist manufacturers succeed in their industry objectives.
The following stats strengthen this strategic means.