Facebook Tests New Option to Facilitate Post Sharing to Multiple Groups at Once


It’s fascinating that at a time when Facebook is being accused of favoring its personal expansion over the general public excellent, when it’s being scrutinized over the tactics through which it facilitates the amplification of incorrect information. It’s fascinating that, amid all of this, the platform remains to be trying out new choices that may necessarily allow precisely this sort of habits.

Lately, person @AkramAlodini has shared this symbol of a brand new Facebook check which might allow customers to percentage a publish into a couple of Facebook teams at as soon as.

Facebook group sharing

As you’ll be able to see on this screenshot (shared through Matt Navarra), the brand new choice would allow Facebook customers to crosspost an replace into a couple of teams that they’re a member of, which might facilitate extra streamlined sharing, and preferably, for Facebook at least, get extra other people sharing extra content material into extra teams, extra frequently.

However isn’t that the precise habits that WhatsApp sought to prohibit closing yr, when it carried out new restrictions on how time and again messages will also be re-shared through customers?

In January closing yr, WhatsApp restricted message sharing to 5 instances in line with message, so as to stem the waft of incorrect information in its app – in particular COVID conspiracy content material. WhatsApp later carried out much more stringent measures on message forwarding, because it sought to prohibit the capability for misuse of its community.

And WhatsApp says that method has been very efficient:

“Since placing into position the brand new prohibit, globally, there was a 70% aid within the collection of extremely forwarded messages despatched on WhatsApp. This variation helps stay WhatsApp a spot for private and personal conversations.”  

So Facebook-owned WhatsApp has necessarily said that placing a prohibit on how time and again a message will also be forwarded, particularly into workforce chats, will have a large affect on decreasing the unfold of incorrect information. But, it’s now taking a look to facilitate that individual capability on Facebook?

It sort of feels like a warfare, which additionally aligns with Facebook whistleblower Frances Haugen’s view that the corporate will make a selection to “optimize for its personal pursuits, like making extra money” over the general public excellent.

I imply, it’s a smaller instance, certain, and there is not any doubt some receive advantages to being in a position to percentage a Facebook publish into a couple of teams at as soon as, particularly for those who’re extremely engaged with a selected matter or passion, and energetic in quite a lot of communities.

However nonetheless, it sort of feels like an unusual check, given the WhatsApp instance.

Both approach, apparently that Facebook is trying out it. We’ve requested Facebook for more information at the experiment and we’ll replace this publish if/after we pay attention again.



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