Google Launches New ‘Related Search for Content’ Ads to Help Improve On-Site Engagement

Google has added a brand new advert unit to its AdSense suite, with ‘Related Search for Content’, which objectives to lend a hand power customers to extra comparable parts in your web page.

Google related search ads example

As you’ll see right here, the brand new advert unit necessarily works as a recommended content material sort recommended in your website online, which re-directs customers to extra of your pages in particular comparable to the content material that they’re viewing.

As defined by means of Google:

“Related seek for content material is a contextual navigation unit that displays customers seek phrases comparable to the web page they’re viewing on a writer’s website online. When they click on a seek term, they’re taken to a seek effects web page at the writer’s web page the place they may be able to discover different related subjects, together with seek advertisements. As a outcome, Related seek for content material can lend a hand publishers building up web page engagement – together with web page visitors, pageviews and advert impressions – and power incremental earnings.

So it’s a method to each stay guests in your web page for longer, whilst additionally expanding advert publicity, branding, and many others.

And importantly, Google additionally notes that that is ‘a privacy-preserving answer’.

“[Related Search for Content uses page content, instead of user data, to deliver relevant search terms. Meanwhile, ads on the search page target the search term the user clicked on, rather than actual user data.”

In line with Google’s broader shift away from user data tracking, the option could help deliver more tailored ad solutions, without the need for cookies.

Which will be gone soon. Google’s already outlined its plan to phase out tracking cookies, in favor of a new topic based model, which will enable ad and performance tracking without exposing user data.

Related Search for Content is one of its first ad solutions within this approach, and while its value will vary significantly, it could be worth experimenting with in your process.

Google says that interested advertisers can contact their account manager to activate AdSense for search for their AdSense account.

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