LinkedIn Provides New Insights into How to Amplify Your Brand Messaging via Employee Advocacy [Infographic]


LinkedIn is a key platform for pro networking and connecting with doable process applicants – however how you employ the platform is vital to find the best folks for the best roles inside your company.

So how are you able to maximize your employer branding and candidate discovery efforts?

One possibility is to make the most of your staff, by way of encouraging them to have interaction with corporate posts and content material within the app. There are proper and improper techniques to do that (word: lower and pasted messages shared by way of your staff aren’t the way in which to cross), however LinkedIn has been operating to make this more straightforward via a variety of latest corporate web page options within the app, together with the merging its Elevate worker advocacy platform into its normal gear.

Those additions have helped medical provider Thermo Fisher Scientific spice up its recruitment and employer branding efforts within the app.

As defined by way of LinkedIn:

LinkedIn’s worker advocacy platform supplied Thermo Fisher Scientific with a gentle flow of curated content material from LinkedIn Pulse and Newsle. Employees may just remark and proportion those posts for simple social task, whilst additionally developing targeted, related conversations round their paintings. Other trade skill hooked up with Thermo Fisher’s staff would see and have interaction with this content material, giving Thermo Fisher a herbal manner to draw in that skill in accordance to the subject material maximum pertinent to them.”

Indeed, in accordance to LinkedIn, this way, the usage of Thermo’s staff to magnify key messaging, has ended in a 62% building up in achieve for its more than a few created and curated posts.

The underneath infographic supplies an summary of ways Thermo Fisher has maximized its messaging, which may well be value taking into consideration for your way.  

LinkedIn Thermo Scientific case study

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