The key to operating a a success paid promoting technique in 2022 is to search for new alternatives, and that comes with allowing for promoting platforms that you have not attempted out prior to now.
With over 431 million energetic customers, Pinterest is a platform with massive doable for advertisers, particularly given its top engagement and visible center of attention. But how efficient are Pinterest’s more than a few advert choices, and which drives higher effects?
The staff from Creatopy lately ran a take a look at to offer some further perception on this, with the experiment particularly targeted on two hypotheses:
- Video advertisements convey extra succeed in than static advertisements
- Static advertisements convey extra qualitative site visitors
To take a look at this, Creatopy’s researchers ran two advert campaigns, each and every with the cheap of $2k, over the process 30 days.
You can learn the overall conclusions of this experiment here, or have a look at the infographic under for an outline of the marketing campaign setup, effects for each and every advert kind, and key takeaways and notes.