New Study Looks at the Role of Social Media in Employer Branding [Infographic]


When you’re taking into account a brand new activity with a brand new corporate, do you glance up that corporate’s social media profiles? What about the profiles of its present staff?

With such a lot knowledge now to be had, many of us do certainly glance up no matter knowledge they may be able to get admission to, and that inevitably implies that your logo social profiles tackle a distinct context, and serve a precious objective in phrases of employer branding. But you would possibly not have moreover thought to be what your staff’ profiles say about your corporate.

To glean some perception in this, the workforce from Capitalize lately surveyed greater than 1,200 folks to get their views on how they seek for new activity information.

Among the key findings.

  • 80% of respondents glance up the social media profiles of present personnel when making use of and even taking into account a place
  • 60% of potential staff analysis a possible employer on LinkedIn ahead of making use of
  • Glassdoor (51%), Facebook (37%), and Twitter (36%) also are best social platforms doable staff glance to for perception

The knowledge underlines the want for a extra all-encompassing employer-branding technique, and whilst you’ll’t keep an eye on what your personnel would possibly submit, it can be value reviewing your enterprise’ social media tips with those notes in thoughts.

You can take a look at Capitalize’s complete find out about notes here, or have a look at the infographic abstract beneath.

Employer branding infographic

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