Reddit Publishes 2022 Holiday Marketing Guide to Assist in Campaign Planning


With the vacation season rapid coming near, Reddit has published a new guide to assist advertisers make the most of Reddit advertisements in their methods, which additionally supplies some attention-grabbing notes on how Redditors use the platform to analysis merchandise.

As defined by way of Reddit:

“90% of customers accept as true with Reddit as a spot to find out about new merchandise and types. During the vacations, other folks come to the platform in droves for suggestions about which items to purchase, recipes to make, and traditions to get started.”

The 9-page guide covers all of the key parts of Reddit’s achieve, together with product and logo engagement:

Reddit Holiday Guide

The file additionally appears to be like at what customers like about Reddit as a discovery platform:

Reddit Holiday Guide

Along with the highest product classes in the app:

Reddit Holiday Guide

There also are insights into key tendencies, and extra:

Reddit Holiday Guide

The information additionally contains very important advert pointers, which additionally supply some attention-grabbing tips on how to use the platform as a analysis device.

Reddit Holiday Guide

Which might be Reddit’s key price proposition – past direct promoting, Reddit additionally supplies a wealth of perception into key tendencies, together with emerging merchandise, with the remark sections additionally giving get admission to to precious notes on what customers are on the lookout for in positive pieces.

Reddit continues to broaden its advert gear, and has turn out to be a extra precious useful resource for connecting with engaged communities – even though questions have additionally been raised in relation to the way it applies its ad policies to different subreddits.

Still, at 50m+ active users, in over 100k area of interest communities, there might be vital alternative there to permit you to hook up with the suitable audiences to your choices.

You can obtain Reddit’s 2022 Holiday Marketing Guide here.


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