What you want to grasp
- Russia’s smartphone market declined 7% 12 months over 12 months in 2021, in keeping with Counterpoint Research.
- Samsung ruled the market with a 30% proportion, adopted by means of Xiaomi, Apple, and different Chinese manufacturers.
- However, the rustic’s handset market may slip further this 12 months following the Ukraine invasion.
Russia’s invasion of Ukraine does now not bode neatly for its smartphone market, which has already slipped 7% 12 months over 12 months in 2021. A brand new document from Counterpoint Research says the rustic’s handset market may take every other hit this 12 months.
The market analysis company pins the decline on shoppers’ “longer improve cycles” and their shift “from mid-tier to high-tier units.” That mentioned, Samsung maintained its lead with a 30% proportion, up from 25% in 2020.
Counterpoint notes that Samsung’s Galaxy A sequence telephones accounted for greater than part of its shipments for 2021.
The Galaxy A12, which is these days one of the crucial easiest Android telephones beneath $200, used to be an enormous good fortune and remained the corporate’s hottest type in 2021.
Xiaomi got here in 2nd with a 23% market proportion, representing a 29% YoY expansion. This is due in huge section to the Redmi sequence, which accounted for greater than three-fourths of its shipments in 2021.
Apple won the 3rd spot with a 13% proportion. Honor and Realme trailed in the back of at 6% and 5%, respectively.
“Chinese manufacturers contributed 44% of the full market in 2021 in comparison to 46% in 2020,” mentioned analysis director Tarun Pathak. “The decline can also be attributed to Huawei’s loss, however Chinese manufacturers are gaining once more, particularly Xiaomi, Honor, and Realme.”
However, Russia’s handset market may shrink further amid the escalating army war in Ukraine. Pathak famous that “the present battle has modified all the panorama and driven the handset market into uncertainty.”
“The fall in ruble will result in a steep worth upward thrust in the fast term because of restricted stock and suspended deliveries. Also, as sanctions collect tempo, it’s going to be laborious for OEMs to make a conclusive instrument technique,” he added.
Apple has not too long ago suspended its gross sales operations in Russia, and different smartphone manufacturers may practice go well with, Counterpoint says.
Despite the Russia-Ukraine war, Chinese OEMs may seize extra market proportion in Russia this 12 months, in keeping with the company.