TikTok Shares New Tips on How to Maximize Content Performance in the App


TikTok has supplied some new notes on how to maximize your TikTok content performance, that are quite large, in basic, however may well be to hand in mapping out your platform technique.

TikTok content notes

As you’ll see right here, in a brand new put up on the TikTok Business blog, TikTok has shared some elementary information notes on growing efficient TikTok clips.

As consistent with TikTok:

“While there are never-ending tactics to create a “excellent” TikTok video, discovering your emblem’s distinctive voice and route is what is going to in the end set you aside, and the laws are simply guidelines and tips to get you there.

In aggregate with previous recommendation from TikTok’s crew, the notes may just permit you to formulate a greater technique.

Back in 2020, TikTok additionally supplied some extra in-depth guidelines on how to spice up the efficiency of your content material:

  • Go vertical – Vertical movies carry out easiest in the app
  • Consider total stats, do not center of attention on Likes – TikTok says that creators will have to remember of high-level traits inside their analytics, slightly than focusing on likes or feedback
  • Recency is an element – TikTok’s ‘For You’ feed suggestions usually pull from movies posted inside the final 90 days, whilst maximum newly uploaded movies achieve their engagement height quickly after they have got been printed. Given this, importing new, recent content material incessantly will build up the total efficiency of your channel
  • Posting extra would possibly not have an effect on achieve – That stated, the quantity of movies that you simply put up doesn’t have an effect on how your content material is really helpful in the For You feed, total, so whilst particular person movies may just see upper achieve primarily based on recency, your channel gained’t get extra publicity merely since you put up extra incessantly
  • Keep other folks staring at – Watch time may be a key components for TikTok’s suggestions – i.e. stay extra other folks staring at your content material for longer and your movies will see extra achieve, as TikTok will take this as a measure of pastime

Also, a key word on hashtags – whilst you will have to believe including related hashtags to your TikTok clips, and you’ll analysis the maximum related and well-liked tags by means of looking in the app (the place TikTok contains stats on comparable tags and total tag use), including hashtags like #FYP, #ForYou, and #ForYouWeb page would possibly not permit you to get extra perspectives.

“Hashtags like #FYP, #ForYou, and #ForYouWeb page paintings similar to all different hashtags on TikTok, so including those to your caption gained’t essentially reinforce your probabilities of getting on anyone’s For You feed. Instead, we propose the usage of the house in your caption to upload context to your video together with hashtags which are related to your content material.”

So related tags = excellent, inappropriate = no longer a lot lend a hand.

In addition to those useful guidelines, TikTok has additionally integrated some stats on how customers interact with manufacturers in the app, and the way they view collaborations between manufacturers and creators.

TikTok engagement stats

Some treasured notes to believe – TikTok’s additionally integrated a spread of hyperlinks to its quite a lot of author help gear and assets, which might lend a hand in growing your advertising means.

You can take a look at TikTok’s complete put up here.

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