Twitter Announces New Activations for NBA All-Star Weekend


It’s NBA All-Star Weekend, and Twitter’s taking a look to assist customers interact with the development by means of a spread of customized hashflags and are living activations that can attach Twitter’s international target audience into the party.

First off, as has transform standard with any main tournament, Twitter has introduced its newest hashflags, with the principle one being a dual-colored famous person icon, attached to the #NBAAllStar hashtag.

Twitter’s additionally added equivalent icons for #TeamLebron and #TeamDurant, offering otherwise for customers to have interaction with their favourite All-Star group and stars.

In addition to this, Twitter’s additionally running with the NBA to assist attach contributors within the HBCU Classic tournament with NBA All-Stars.

As defined through Twitter:

“Morgan State and Howard basketball gamers who will likely be taking part in within the HBCU Classic Game will be capable to Tweet questions they wish to ask All-Stars, and Twitter and the NBA will then video seize All-Stars reading the questions and answering them for the scholar throughout All-Star Practice on 2/19.”

Twitter’s additionally running with the NBA to advertise the All-Star Celebrity Game, the line-up for which was once first introduced on Twitter Spaces, whilst it’ll even be internet hosting two #NBATwitterReside presentations and two Twitter Spaces during All-Star Weekend.

NBA dialogue has been emerging on Twitter of overdue, with a 33% building up in NBA-related tweets on Christmas Day, and a fifteen% building up in mentions of NBA All Star Weekend in 2021. As such, it is smart for Twitter to lean into the recognition of the League, and fix enthusiasts with the wider party for the NBA’s seventy fifth birthday.

Twitter’s NBA hashflags will likely be are living within the app from as of late, whilst you’ll be able to additionally keep in contact with the entire happenings by means of the NBA All-Star account.



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