WhatsApp’s user base saw a huge uptick in Q1 2022, but competition is growing

What you wish to have to understand

  • WhatsApp has noticed a vital building up in user engagement all over the primary quarter of 2022.
  • According to a new record, its user base larger by means of 41% in Q1.
  • The Russia-Ukraine warfare will have contributed to this building up, as individuals are the usage of the app greater than ever ahead of to be in contact in a safe setting.

WhatsApp’s user engagement has larger considerably in the primary quarter of this yr, a new find out about unearths. MoneyTransfers.com, which compares more than a few cash switch suppliers for sending cash on-line, stories a 41% building up in user engagement all over that period of time for the Meta-owned messaging app.

WhatsApp’s newest expansion is due in massive phase to the large quantity of “energy customers” who use the platform each day. The find out about presentations this classification of customers accounts for 55% of WhatsApp’s per thirty days moderate customers (MAUs) in Q1.

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