Short Videos App,, TikTok’s mum or dad corporate, ByteDance, is preparing to input the virtual reality (VR) space.
According to a supply shut to the scenario, ByteDance intends to make investments “loads of tens of millions of greenbacks” in VR-comparable content material, mentioning a Protocol file.
According to the file, over 40 task listings for Pico, the Chinese VR headset maker obtained via ByteDance ultimate yr, have gave the impression. The majority of task openings are for Pico Studios’ west coast branches in California and Washington, starting from a head of VR sport technique to a sport operation supervisor.
Pico’s head of client gross sales checklist is additionally a possible indicator that Pico is having a look to identify a presence in the US, in accordance to Protocol. Candidates shall be “liable for the gross sales and advertising and marketing of Pico’s general product in the US client marketplace,” in accordance to the task description.
Pico nonetheless has far to move, however ByteDance has the sources to assist it compete with the handful of mainstream headsets presented via Meta, HTC, Valve, and PlayStation in the United States. The Pico Neo 3 Link, the corporate’s flagship all-in-one headset, used to be launched in Europe in May and prices €449 (roughly $472 USD).