Meta’s educational ‘Chai Chats’ series is set to foster digital literacy in Pakistan


Meta, in collaboration with the Pakistan Telecommunication Authority (PTA), has introduced an educational series, ‘Chai Chats’ to create consciousness amongst younger Pakistani Facebook customers on digital literacy and social concord via advanced digital reviews.  The series includes a close-knit team of college pals encountering tough on-line scenarios which they conquer with grace, friendship, and humour to encourage and convince formative years to undertake a favorable and accountable on-line behaviour.

The program objectives to succeed in hundreds of thousands of younger Pakistanis on-line during the internet series, in addition to 180 secondary faculty lecturers and over 1,000 secondary faculty scholars via local people coaching , which may even teach educators in at-risk communities to care for those subjects with at-risk communities.

The webisode series ‘Chai Chats’ is centred at the day-to-day on-line reviews of 5 college pals and the way in which they assist each and every different navigate each their on-line and offline lives, whilst their other socio-cultural and behavioural inclinations additionally come into play. The characters and their tales are anticipated to function position fashions by means of resonating properly with the younger audiences.

Commenting at the initiative, Chairman PTA, Maj. Gen (R) Amir Azeem Bajwa, applauded Meta’s efforts. “This initiative will improve Pakistani formative years’s skill to make certain, productive and legit use of social media platforms for private and collective well-being. Meta has been at the leading edge of marketing digital literacy via advanced digital reviews.” He additional mentioned, “The Government of Pakistan is dedicated to leveraging digital era to boost up socio-economic construction national and I am hoping this initiative will  end up to be crucial stepping stone in this regard.”

Also sharing his ideas, Ruici Tio, Policy Program Manager, APAC- Meta mentioned,: “The initiative furthers Meta’s long-term dedication to fostering digital literacy in Pakistan and supporting all customers to harness some great benefits of technological innovation for his or her enlargement and socioeconomic development. This series objectives to have interaction younger Pakistanis in the necessary discourse of being accountable digital voters via ingenious messages to in the long run permit them to use social media platforms for studying and enlargement. We’re particularly thankful to PTA for partnering with us in this necessary initiative.”

There will probably be six weekly episodes, with two specializing in each and every key house, together with ‘Think ahead of you act’, ‘Women’s revel in on-line’, ‘Critical Discussions’, and ‘Empathy’. Each episode addresses actual issues that folks face on-line on a daily basis and are anticipated to spotlight helpful techniques to conquer tough on-line scenarios. The series will probably be to be had at (

The Chai Chats program is additionally taking part on a lecturers’ coaching program on digital literacy and empowered behaviours in partnership with Meta’s program spouse, Shaoor Foundation. Under Shaoor’s School Program, the curriculum will come with Facebook’s current ‘We Think Digital’ modules and Chai Chats Webisodes. The coaching will happen in 6 Districts throughout Pakistan, together with Rajanpur, Dera Gazi Khan, and Multan in Southern Punjab and Kohat, Swat, and Banu in Khyber Pakhtunkhwa. It objectives to succeed in 180 lecturers and over 1,000 scholars in those communities to improve their digital and demanding pondering abilities.

Also Read: Facebook teams get extra devoted and centered channels 


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