Twitter Expands Access to ‘Location Spotlight’ Module in Professional Accounts

Good information for manufacturers on Twitter – now, all companies in the United States, the United Kingdom, Canada, and Australia can add a new ‘Location Spotlight’ module on their business account, which contains location information, industry hours, and further touch strategies.

Twitter Location Spotlight module

As you’ll see in this situation at the Twitter for Business web page, the Spotlight module features a vary of extra industry data parts inside of a separate phase underneath your primary profile information, and above your tweets.

The module is a part of Twitter’s Professional Profiles choice, which is to be had to all companies, free of charge, throughout the app.

Twitter’s been slowly increasing its Professional Profile equipment, after preliminary checking out of the choice first began in April closing yr, with decided on manufacturers participating in the beta program. Twitter then began inviting extra companies to sign-up, sooner than opening it to all candidates in September.

Now, you’ll convert to a Professional Profile by the use of your account choices, so that you don’t even want to undergo Twitter’s complete approval procedure to transfer to a professional presence.

The Location Spotlight module is certainly one of a number of new parts that Twitter’s growing to assist manufacturers maximize their presence in the app. It’s a easy means to give your emblem presence a extra skilled glance, whilst it additionally supplies additional information to assist other folks get in contact, which might generate extra leads from the app.

Twitter Location Spotlight

(Note: The ‘Shop Spotlight’ mentions this is Twitter’s re-named Shop module, which is these days most effective to be had to decided on manufacturers in the United States).

Where Twitter plans to cross subsequent with its Professional equipment is any person’s wager, with even Twitter most probably unclear, given the pending Elon Musk takeover. Some have speculated that Twitter may just cross the Facebook path, and sooner or later limit the achieve of industrial accounts in order to drive extra manufacturers to pay for commercials.

That turns out not going on Twitter, however there’s a chance that by way of changing your profile that you must chance algorithmic affects on account of the platform’s strategic shifts.

But you’ll convert again to a private account at any time, and Twitter doesn’t have regulations – a minimum of presently – which compel companies to make the alternate.

As such, it can be a excellent choice, offering extra touch issues for your corporation.

To convert your Twitter profile to a Professional Account:

  • Go to both your profile settings or swipe open the sidebar when in your Home timeline in the app. If you’re in the sidebar, scroll till you notice the “Twitter for Professionals” tab and make a choice it. If you’re in your profile settings, scroll till you notice “Switch to Professional” and make a choice it
  • Once you’ve entered the conversion float, make a choice “Get Started”
  • Select a class on your Professional Account and make a choice “Next” 
  • Choose both “Business” or “Creator” and make a choice “Next” 
  • Congratulations! You are actually a Professional on Twitter!

You can learn extra about Twitter’s Professional Accounts conversion procedure here.

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